About Us

Winston Brands Incorporated

Thank you for visiting Winston Brands Incorporated.


Since our very first catalog in 1997, we have grown into one of the fastest growing direct to consumer multichannel merchandising companies. Our growth has been built on a simple philosophy of providing customers with unique and appealing merchandise at an exceptional value. With customer satisfaction as our number one priority, we proudly offer a Satisfaction Guarantee for all of our merchandise. From our appealing merchandise and incredible values, to our friendly customer service, we strive to provide a positive shopping experience by meeting or exceeding your shopping experience.


Located in the Chicago Northwest suburb of Elk Grove Village, IL, the privately owned company maintains an entrepreneurial, fast-paced, yet casual environment with a constant focus on taking care of its customers. A lot has changed since the company's inception over 40 years ago, however the basics of developing and sourcing appealing and desirable merchandise remains the same driving force.


The business began operations as a solo sheet mailer. The solo sheet was accompanied by a punch card, giving the offer a sweepstake's feel. Merchandise selection was always a key focus, historically complemented with a theme offering. As the cost of expanding the solo sheet format was challenged by repeated postage increases, the company transitioned to the catalog format in 1997. This format provided an enhanced presentation of the company's merchandise. However, in an effort to present this catalog as a unique experience, extensive experimentation was done on the format of the catalog. The brand, Collections Etc., with a single price point format of $14.99 resulted from a decision to concentrate on the ease of customer use and a high-perceived value.


The early success of the company's merchandise selection led to wholesaling opportunities with other much larger, branded name catalogs. While the success of the wholesaling effort was significant, the company decided to discontinue this business in 1999, focusing its resources on the explosive catalog growth.


Collections Etc.'s unique selection of value priced merchandise and customer focus propelled the growth of the company by capturing the hearts and loyalty of our customers. The Collections Etc. brand ranks in the top 100 catalogs in the "MULTICHANNEL MERCHANT 100" list published by MULTICHANNEL MERCHANT* and has been recognized as the one of the fastest growing major catalog companies in the country! We have also been rated in the top 70 "Healthiest Companies in America for 2011" by Interactive Health Solutions.


We trust that you'll appreciate the value and appeal that our brands offer, and that we'll continue to service you for many years to come.


Warmest regards,






Todd Lustbader
Customer Service
Founder and CEO


*Winston Brands, Inc. is ranked number 72 in the 2006 "MULTICHANNEL MERCHANT 100" list published by MULTICHANNEL MERCHANT. The U.S.-based catalogers are ranked on direct sales in 2006. Winston Brands, Inc. ranked 85th in 2005.