Simply Straight™ is the amazing, new, ceramic hair-straightening brush that combines the power of a flat iron with the styling ability of a brush. Simply plug it in, and adjust the temperature control. The ceramic wrapped bristles will lift your hair at the root to deliver gentle heat around every strand without flattening or frying your hair. The result is straight, healthy, shiny hair that's easier to style and loaded with volume. Great for all types of hair, it tames unruly curls and frizz and gives you silky-smooth, salon-quality results with brilliant shine. No more flat iron damage, chemicals or hassle. Straightening your hair is now as easy as brushing it. Features LCD digital temperature display, 60-minute automatic shut-off, and 6-ft. swivel cord. Plastic, ceramic. Measures 10 3/4"L x 2 7/8"W x 2"H.